FancyAI SEO
Built a complete enterprise SEO management ecosystem: core API, web client, engine, and distributed worker system serving hundreds of clients.
The Problem
Managing SEO operations across hundreds of clients required cobbling together multiple tools, manual reporting, and inconsistent processes. A unified platform was needed for keyword tracking, competitor analysis, automated reporting, and strategic execution at enterprise scale.
The Solution
Designed and built a complete microservices ecosystem: a Core API (Express, 22 controllers, 25 routes), a React web client (4,200+ files in an Nx monorepo), a business logic engine (23 modules, 79+ MongoDB schemas), and distributed worker services for task processing, performance analytics, and report generation. Deployed on AWS with Docker containerization and GitLab CI/CD pipelines.
Key Features
- Multi-tenant platform serving hundreds of clients simultaneously
- 80+ MongoDB data models with shared utilities across services
- Distributed worker system: execution, performance, reporting, and strategy workers
- Automated keyword tracking, competitor analysis, and backlink monitoring
- Real-time dashboards with custom client reporting
- White-label capability for agency partners
- Full CI/CD pipeline with Docker and AWS deployment
The Result
Delivered a production enterprise platform that reduced manual SEO work by 70%+ and standardized processes across hundreds of clients. The microservices architecture allows independent scaling so workers handle heavy processing without affecting the client-facing dashboard performance.